how to design a great logo

Created/changed by: custommurvin

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https://clay.global/blog/pro-logo-design-tips

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These tips were surprisingly grounded and applicable. A lot of logo advice online feels too conceptual, but this broke things down into things you can actually act on—like testing scalability and avoiding visual clichés. I appreciated the reminder that a good logo doesn’t have to scream—it just needs to be memorable and aligned with your brand story. I even shared this with our junior designer and we used it to audit some older logos.

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