WLTW
in New York, United StatesCategory: Attraction
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32 6th Ave, New York, NY 10013, USA Print route »
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WLTW (106.7 FM, "106.7 Lite FM") is an Adult contemporary music formatted radio station, licensed to New York City. WLTW is owned by iHeartMedia and broadcasts from studios in the AT&T Building in the Tribeca neighborhood of Manhattan; its transmitter is located at the Empire State Building.
The station is often No. 1 or close to it in Arbitron ratings for New York City. From 2002 to 2004, the station generated more revenue than any other radio station in the New York market. One reason for its success, in a city that heavily identifies with rap, hip hop, and dance music (formats whose stations make up many of the other top rated FM stations in New York), is that its playlist variety (where just about any popular song from the 1980s to today that is not rap/hip hop, hard rock, or non-crossover country is played) has attracted an unusually broad demographic range of listeners. Some radio industry analysts have likened the station's format to "a Jack FM with reporters giving weather/traffic news and financial reports."
