WWRL
in Secaucus, United StatesCategory: Attraction
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21 Radio Ave, Secaucus, NJ 07094, USA Print route »
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WWRL (1600 kHz, "Radio Zindagi") is a commercial AM radio station licensed to New York City. Broadcasting from a transmitter site in Secaucus, New Jersey, WWRL airs an Indian and South Asian radio format and is owned by Nimisha and Jeetendra Shukla through licensee NJ Broadcasting, LLC.Founded in 1926, WWRL originally had a multi-lingual format serving the various ethnic communities of New York City. The station took on a mostly Spanish identity in the 1950s, then became primarily oriented towards African Americans living in New York City in the mid-1960s, under the direction of News Director, Dick London, who invited community leaders to voice their concerns publicly on air, as the station became advocates for legislative change. The music and news advocacy was an integral part of the Black American community. WWRL played R&B music from 1964 to 1982 before changing to gospel music and religious programming from 1982 to 1997.
After a brief return to R&B in the late 1990s, WWRL gradually de-emphasized music in favor of more talk radio programming. In 2006, WWRL replaced WLIB as the flagship station for the Air America Radio network and retained a progressive talk radio format for seven years.
From 2014 to 2016, WWRL had a regional Mexican music format before changing to the current Indian programming.
