Maxwell-Briscoe Automobile Company Showroom
in Chicago, United StatesCategory: Attraction
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1605 S Michigan Ave, Chicago, IL 60616, USA Print route »
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The Maxwell-Briscoe Automobile Company Showroom is a historic automobile showroom located at 1737 S. Michigan Avenue in Chicago's Motor Row District. The showroom was built in 1909 for the Maxwell-Briscoe Motor Company, which was founded in 1904 by Jonathan D. Maxwell and Benjamin Briscoe. William Ernest Walker, a Chicago architect who specialized in large-scale commercial buildings, designed the showroom. The four-story building is divided by brick piers; the ground floor features large plate-glass windows designed to showcase the company's automobiles, while the upper floors feature banks of double-hung and triple-hung windows between the piers. The building uses terra cotta extensively for decoration; a terra cotta stringcourse encircles the building above the first floor, terra cotta pediments and sills frame the window banks, and a terra cotta frieze runs below the roof line. Maxwell and Briscoe used the building as a showroom until 1915; it is one of the oldest surviving auto showrooms on Motor Row.The showroom was added to the National Register of Historic Places on November 18, 2002.
