Electronic Entertainment Expo
in Los Angeles, United StatesCategory: Attraction
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Figueroa Dr, Los Angeles, CA 90015, USA Print route »
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The Electronic Entertainment Expo, commonly referred to as E3, is a premier trade event for the video game industry. Presented and organized by the Entertainment Software Association (ESA), it is used by many developers, publishers, and hardware and accessory manufacturers to introduce and advertise upcoming games and game-related merchandise to retailers and members of the press.The E3 event formally includes an exhibition floor for developers, publishers, and manufacturers to showcase titles and products to be sold in the upcoming year. In the few days before the event, the largest publishers and hardware manufacturers will hold an hour-long press conference to outline their offerings that will be on display, and which feature announcements of new games and products. E3 is considered to be the biggest gaming news expo of the year in North America. E3 was formerly an industry-only event; individuals who wished to attend were required by the ESA to verify a professional connection to the video-game industry. With the rise of streaming media, several of the press conferences were broadcast to the public to increase their visibility. In 2017, E3 became open to the public for the first time, issuing 15,000 general admittance passes for those who wanted to attend.Since 2009 E3 is held in June at the Los Angeles Convention Center (LACC) in Los Angeles; the most recent event was held from June 12–14, 2018. The show in 2019 is scheduled for June 11–13, 2019.
