Lorna Jane
in Eagle Farm, AustraliaCategory: Attraction
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5 Links Ave N, Eagle Farm QLD 4009, Australia Print route »
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Lorna Jane is a manufacturer and retailer of women's activewear, founded by Lorna Jane Clarkson and her husband, Bill. In 2016, the overall value of the business was estimated at $500 million, with an annual revenue for 2014 estimated at $200 million.By 2015, the chain included 146 stores in Australia, 42 in the United States, and 54 stockists in other countries including South Africa, Britain, Canada, and Dubai. Larger stores ("Active Living Rooms") incorporate fitness studios ("Move Studios") and health food cafés ("Nourish Cafes"). The company headquarters and main warehouse are located in Brisbane, Australia, with regional offices in the US, Hong Kong, Shanghai, and Singapore.The brand releases between 70 and 100 new designs every month. In 2014, they sold, on average, one pair of their "Flashdance" pants somewhere in the world every 27 seconds.The company logo is three rhombuses, each with two of its opposing corners curved. The shape represents a stylised "L" and "J" joined together, and three of them together recall the company motto and mantra "Move Nourish Believe".The company does not invest heavily in above-the-line advertising, preferring to rely on word-of-mouth and building customer engagement through social media.One unusual feature of the company's finances is that it carries no debt, a philosophy that Clarkson says she follows in her personal as well as professional life.
