Americana at Brand
in Glendale, United StatesCategory: Attraction
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889 Americana Way, Glendale, CA 91210, USA Print route »
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The Americana at Brand is a large shopping, dining, entertainment and residential complex in Glendale, California. The property was built and is owned and operated by Los Angeles businessman Rick J. Caruso and his company Caruso Affiliated. Caruso Affiliated has built and operates many other projects, including The Grove at Farmers Market in Los Angeles. The Americana at Brand's eighty-two retail shops include Barneys New York, Nordstrom, XXI Forever, and David Yurman; its restaurants include Din Tai Fung, Bourbon Steak by Michael Mina, and Katsuya; the complex comprises one hundred condominiums and 242 luxury apartments.The Americana project stirred debate in Glendale for four years. Some merchants feared the Grove-style "lifestyle center" would diminish business at the stores along Brand Boulevard and in the Glendale Galleria. Some residents worried about overdevelopment and traffic congestion.Both The Americana at Brand and The Grove are organized upon the idea of a city center—with a mix of architectural styles, building heights and materials used, as well as vast open spaces at each project's center. Caruso Affiliated often casts its developments in a particular milieu. The architectural style of the Americana reflects the industrial era, with its massive elevator shaft with exposed steel beams, while The Grove is reminiscent of 1940s Charleston, South Carolina. Each of the two intends to appear to be a public space, but is private property and is protected as such. However, the two-acre park in the center of the complex is entirely public property. The private security force that patrols the property prevents anyone from taking photographs with professional equipment without permission. The Americana at Brand allows dogs on the property — except on its grassy area. The only breed restricted is the pit bull. Each store decides whether it allows pets.The project opened to the public on May 2, 2008.
