Dallas Midtown
in Dallas, United StatesCategory: Attraction
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13331 Preston Rd, Dallas, TX 75240, USA Print route »
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Valley View Center is a super-regional shopping mall located at Interstate 635 and Preston Road in north Dallas, Texas, USA. It is owned and managed by Dallas-based Beck Ventures. IT has an AMC Theatres, the only anchor remaining in operation.Originally developed in 1973, the mall flourished and expanded in the 1980s, but began to encounter financial difficulties in the 1990s. Bloomingdale's closed its location in 1990, which triggered a court battle when Montgomery Ward attempted to acquire the anchor space once occupied by Bloomingdale's, which resulted in the space remaining empty until JCPenney opened there in 1996. The original movie theater closed in 1991, stayed empty for over a decade, and was eventually renovated and replaced with studio spaces for radio stations KBFB and KZMJ. A new, larger AMC movie theater later opened in 2004. The addition of the new theater slowed, but did not halt, the mall's falling fortunes. Macy's (who acquired the department store Foleys only blocks away) and Dillard's closed their locations in 2008 and JCPenney later closed its location in 2013. All three respective anchor spaces have remained vacant despite differing proposed plans for renovation.
The 2010s saw the mall change ownership and management multiple times. Nearby demographic shifts and the continuing decline of occupancy led the owners to announce plans to redevelop the mall and surrounding area. In mid 2012, the mall began a new effort to create an artistic community. Dubbed "The Gallery at Midtown and Artists Studios," the wings remaining open were occupied by local artists' studios, galleries, and other creative groups.
Beginning December 2016, the mall site would be slated to begin demolition (with a few exceptions noted below) and the surrounding real estate would be set to be redeveloped into a mixed-use development that would be called Dallas Midtown. Much of these plans, however, have been indefinitely stalled due to ongoing legal conflicts, zoning, and the loss of public sector incentives from the City of Dallas.As of June 2018, the former sites of JCPenney, Macy's, Dillard's, and the corridors to each are closed off from public access, and the first floor, which includes the former food court, are also inaccessible. Only AMC Theaters and the corridor to the former Sears site remain publicly accessible.
